Search Engine Optimization (SEO)

A good website is about more than just looking pretty or cool, it’s about driving people to a sales conversion goal. But first they have to find you. To get your site to that coveted first page of search engine results, we work with three SEO techniques – Structure, Content, and Backlinks.

To help you get more relevant traffic, we need to work with the backend structure of your website.

Visually, it will look and feel the same to a visitor, but the work we do in the background gets the attention of search engines. We make it easier for them to categorize your site properly, so that when a prospect searches for a relevant term (keyword) for your business, your site will come up higher in search results.

We will research your most relevant keywords, and common variations of those words, and target them for your website Structure and your Content.

By getting more relevant visitors to your site, they will spend more time there and are more likely to take action, whether it’s buying a product, asking for more information, or signing up for an email list.

Creating valuable, quality content shows your company’s expertise. But it also makes search engines see your website as more relevant, based on your particular search terms (keywords).

Depending on what keywords you want to rank for, we will provide content that will attract relevant prospects. The more people going to your website, the more the search engines see your site as an authority site worthy of better ranking. To keep traffic coming to, and moving through your site, we:

• Provide relevant blog articles
• Setup systems to send automated emails to subscribers when new content is posted
• Create process to bring back past site visitors, again, through email systems.

Regularly posting new valuable content provides more ways search engines can rank your site and more ways people can find it. You’ll attract new visitors as well as people coming back to learn more.

Please note: At Radiant Freedom Digital Marketing we do not use the unscrupulous SEO tricks that some have used to force better website rankings. Those tricks will not help you and will likely hurt you as your site can get penalized for using them. The major search engines like Google and Yahoo have caught onto these manipulative tricks and continually update their systems to prevent such manipulation.

Another way to make your website more authoritative in the eyes of search engines, is to ensure you have quality ‘backlinks’. These are quality links from other websites pointing to your site.

Radiant Freedom Digital Marketing works to find places to get backlinks in places like reputable Online Directories. If you publish comments (not comment spam!), write guest blog posts on other sites, or have other opportunities to leave your website link there, that helps a lot, too.

How backlinks help:

1. Get new traffic – When people find a link to your site on another website, that link can go directly to relevant pages on your website, not just your home page. (i.e. a product page, blog post, etc.)
2. Proves your site’s authority – If other websites feel your site is worth sending people to, search engines see your authority and will be more likely to rank it higher.

Because it can take months to build up your site’s reputation, it requires an ongoing process, and regular care and attention to your website using the SEO tactics mentioned above. For a monthly fee, we take care of all elements to help you achieve your goal of being found on page one of search results.

To get you to page one, and keep you there, we offer different monthly service packages. See details below.

Caveat
While we use the current standards and best practices to get your site to rank better, we cannot guarantee you will hit the first page within a specific time period. This is because we have no control over the actual systems the search engines like Google use to rank websites. We also cannot predict what may have been done to your website in the past that may be affecting your search engine rankings now. However, if we do come across any issues in getting your site to rank, we resolve those issues and move you past any barriers to get that search engine traffic.

Choose from three different service plans depending on your needs. For each package we provide the following services, depending on your needs, goals, and budget.
All Plans Include:
STRUCTURE ADJUSTMENT to your website to make it easier to move up the rankings. This work is done upfront, one time.

• Modify website structure to
  • improve user friendliness
  • concentrate different subtopics
  • add more crosslinking within website
• Edit Content to ensure it’s on topic for relevant keywords
• Ensure your sales conversion goals are understood and site is adjusted accordingly

QUALITY BACKLINKS to your website from reputable websites, blogs, or directories in your industry.
To get you set up, we arrange for backlinks to your site at the start, and then monthly we look for even more. The number of monthly backlinks provided depends on the service package you select.

• Upfront setup
  • List your site on relevant directories – local, industry specific, complementary sites
• Recurring monthly
  • Research to see what external sites are willing to carry your content
  • If unable to find any external sites, we would look for additional directories to add you to
  • Seek opportunities for podcast or webinar interviews, where a link to website is available

ABOUT.ME & ABOUTUS.ORG Web Page
Sort of like an online brochure, we will create these webpages to include a profile about you and your business.

Purchase an Advanced SEO Plan and select one of the About pages (either about.me OR aboutus.org).
Purchase a Premium SEO Plan and you’ll get both (about.me AND aboutus.org)!

• Information from your website is rewritten to suit the format for each of these sites
• Existing graphics/images can be used or new ones created (extra charge)
• Link opportunity between these two page, plus backlink to website and social media accounts

CONTENT CREATION for your blog.
You will receive blog posts written for you, depending on the service package you selected.

• Collaborate with you on topic selection – general topic and also to support any other initiatives. i.e. product lunch or major event, still fitting in with the overall SEO Plan
• Provide feedback on your own articles to make sure the articles can support your overall marketing and SEO goals.

WEBSITE TECHNICAL SUPPORT PLAN – Our unique offer to you
It’s important for your website to be managed regularly to ensure its functionality. With this service plan included with any SEO plan, we’ll provide regular website updates and backups, plus restore data should your website go down for any reason.

With Radiant Freedom Digital Marketing, you can be assured that your website is running smoothly with this bonus service plan.

Check out the full Website Technical Support Plan