Many businesses are picking up on the idea that having a website is important, but how many of you have asked yourself or your web developer the question “how does having a website benefit my business?” That's definitely a very good and very valid question to ask as it will reveal a ton about the best strategies and goals for your website, and every website needs a solid set of relevant strategies and goals behind how it's made and maintained.
I've gone over what makes one website good, and another bad before. Today let's get into why you need to have a good website. Why you need to be online. If you have a bad website, or no website at all, if you're not promoting your website and getting it noticed, you could be missing out on thousands or millions of dollars in lost sales – sales that will go to your competitors instead.