You're looking for a website for your business. You don't just want any website, you want it to look professional – it is part of the public face of your company after all, and if you want people to see your company as professional, your website had better look professional. If you're thinking along these lines, you are on the right track, but there is a massive distance to cross from wanting a professional grade website and having one, so let's look at some key factors you need to consider in making your website look professional.
Many businesses are picking up on the idea that having a website is important, but how many of you have asked yourself or your web developer the question “how does having a website benefit my business?” That's definitely a very good and very valid question to ask as it will reveal a ton about the best strategies and goals for your website, and every website needs a solid set of relevant strategies and goals behind how it's made and maintained.
I've gone over what makes one website good, and another bad before. Today let's get into why you need to have a good website. Why you need to be online. If you have a bad website, or no website at all, if you're not promoting your website and getting it noticed, you could be missing out on thousands or millions of dollars in lost sales – sales that will go to your competitors instead.