Persistence and Consistence
A number of years ago, I was a shy college student looking for an internship as part of the requirements for my Co-operative education diploma. After months of searching, I finally found it! I was hired to work as a business to business (B2B) telemarketer, selling creative design services for this company. Yeah, right, how could I possibly do that?! I thought to myself. Lucky for me Matt, the guy who hired me did believe I could do it.
He then started training me and became a mentor to me. One of the first things he taught me was the importance of being persistent, and consistent in what I'm doing. The persistence to keep at something even when you're being met with nothing but setbacks and frustration, and the consistency to have a plan and a system and stick with it without making major changes constantly. In other words, let others know what to expect from you.
Sales is basically a numbers game, have a plan, a system in place, and follow it consistently and stick with it. Connect with enough people and eventually you're going to find those who are looking for what you're offering. You just need to reach out to enough people to find them, and keep on reaching out to enough people so that when your promoting finally does start to pay off, you're still in the business and available to receive the benefits of all the hard work, time and money you've spent on finding and attracting people to you.
It all comes down to Persistence and Consistence.