Last week I had the pleasure of attending the Vancouver Business Network meetup for the first time and met millionaire blogger John Chow, also for the first time. John was last week's keynote speaker and he revealed a ton of valuable information on how to power up any business' online sales.
For those of you not familiar with John, he's been a blogger for over 15 years or so, and has been doing internet marketing for almost as long. John is a dynamic person who's found a way to build up his blogging into a million dollar a year business while only working a few hours a day!
Last week I talked about the general definition of a sales funnel. This week I'll delve into the 5 parts of any sales funnel: Prospects, Contacts, Leads, Finalists, and Clients.
First off all, why have all these steps?
Well, the goal of each step is basically to do what's called “qualify” the person on your list. Is this person a buyer, or a time waster? Does this person actually need what you have to offer? Does this person have the money to buy it, even if he/she does need it?
We're in the middle of the Information Age, yet I've been noticing a rather nasty trend online lately, Home pages that have no information on them. Nothing to tell me who runs this site and why I should care. I'll see a lot of different things on there, but nothing informative. In fact, I just did 3 random searches on Google and picked sites at random to see if I'd find even one that did any kind of "who we are, what we do and why you should do business with us" type of statement. Not even one. Here are the sites I found and the searches I did:
Today I thought I'd do another review of websites. This time we'll be looking at 2 of my favorite sites, Cesar's Way and the Vancouver Canucks. I'll follow a similar format to my last website reviews and give a paragraph about my overall experience, followed by rating it out of 10 in the key areas of good website design I outlined in an earlier post, my 4 part series called The Anatomy of Good Website Design.
Today I'll be reviewing the design of the websites of local 3 post secondary schools, Langara College, Douglas College, and Simon Fraser University (SFU). I'll be rating each site out of 10 based on the characteristics of a good website design I previously highlighted in my 4 part series, The Anatomy of Good Website Design and how well each site meets those standards.
I am back. After a few months of silence, I'm resuming blogging activities with weekly posts on Mondays and will continue this moving forward.
In today's post, I'll be looking at a fellow blogger's blog, that of the Dot Com Mogul himself, John Chow. My overall impression is definitely good.